What We Stand For
Insurance for the good of everyone.
Create certainty in a world of change.
We were founded because we wanted to do insurance differently. Blackford is a direct and determined response to an insurance sector that needs to reprioritise clients, people and the greater good. We’re ambitious and focused, human and empathetic, expert and honest. We’re Blackford, and we’re here to change the insurance sector for the good of everyone.
Focus on value, with values.
Insurance is meant to deliver stability when things go wrong. During difficult times, we provide advice, guidance and support to get you to the best outcome possible. We keep things clear and simple with uncomplicated language (strictly no insurance jargon) and transparency. We know cost is always going to be important, but the right cover is paramount. For us, insurance is always about finding the best cover available at the best value, rather than any old product for a rock-bottom price.
OUR VALUES
Our values underpin everything we stand for at Blackford.
Be unforgettable.
We want our colleagues and clients to talk about the great people at Blackford. It’s everyone’s responsibility to protect that ethos. We’re constructive and supportive when working together on tough stuff; patient and eager when helping others develop; and whole-heartedly enthusiastic about others’ success. And if there’s a problem, we handle it with respect and kindness.
Be comfortable when you look in the mirror.
We’re driven by the principle that we always do the right thing by clients, our team and the wider insurance industry. We’re confident in our abilities, so we care deeply about behaviours and attitudes which prioritise honesty, decency and empathy.
Be uncompromising about client risk.
We don’t ever say “that’ll do” or accept “good enough” when it comes to our clients. They trust us to manage their risks and we take that seriously. We turn over every stone, ask intelligent questions, and find out how we can give them ultimate peace of mind.
Be proud of building things to last.
We emphasise quality over quantity and believe in taking a long-term view. We’re invested in our clients’ success and we grow with them – never at their expense.
Be open to difference and challenge.
We welcome alternative opinions and we’re genuinely excited about finding a better way. We understand that diverse perspectives, backgrounds and experiences lead to better outcomes for everyone.